The e-learning industry has a compound annual growth rate (CAGR) of 7% and is expected to reach $300 billion by 2025. Evidently, self-paced learning is the way forward.
Online courses are a great way to share your knowledge and showcase your expertise. They also generate passive income and boost your online reputation. If you get decent viewership and income stream, you can build an alternative career out of it.
A lot goes into building and selling a successful online course. It’s not as simple as switching on your camera and giving a presentation. Here is a quick walkthrough of the entire process.
Research the niche that you want to target and decide your online course topic.You might be tempted to create a course about a topic that you love. But if you create a great online course in a niche that
doesn’t have market demand, your
effort and investment will go to waste.
It’s also a good idea to
pick a topic and niche where
competition isn’t stiff. For instance, digital marketing is a
hot topic of discussion but it
is saturated with online course material. So, another online course will probably
go unnoticed.
Market research can help you pinpoint the niche you should focus on.Check out online courses in the niche that you shortlist. If the existing content is unsatisfactory, you have an opportunity to fill that gap with your course.
At the same time, don’t forget that you have to
establish authority in your niche. You can’t hope to do that if you’re not skilled in your domain.
Identify Measurable Learning Outcomes. You should clearly
define and communicate your course objectives to participants before they
enroll. You can foster trust and transparency in this way. If you’re a
newbie,
goal setting is as important for you as it is to learners. If you
set measurable and attainable goals, you won’t
feel overwhelmed during content creation. You know where you are headed and you’ll
feel a sense of satisfaction when your
goals are met. Keep your goals specific but manageable. You don’t want to
overpromise and
land in disputes later on.
Next comes the content production phase.There are many content formats suitable for delivering online courses. However,
videos are the most
effective delivery method. It is because the human brain is
hard-wired for visuals.
Videos
give a multi-dimensional experience by combining text and moving images
. The impact is strong and long-lasting.
Here are some types of videos you can create for your course:
- Video Interviews: Short and crisp interviews with subject matter experts and thought leaders are always engaging. You can also create a mashup of excerpts from different interviews.
- Demo/Tutorials: To teach technical processes, tutorial videos are the most effective. You can also use them for troubleshooting and introducing new products or features. Bite-sized tips and hacks are another great application of demos.
- Animated Videos: To get your course participants up and running, opt for interactive animated videos. There are boundless possibilities of including animation in your online course.
Your course’s pricing can directly impact its saleability and your revenue.If you undercharge, you’ll be undermining your effort. If you overcharge, your course might not have many takers. While deciding the pricing, take into account your effort and investment. Also, compare the price you have in mind with
industry benchmarks. It will also help if you know how much your competitors
are charging for similar courses.
Before launching your course, it’s important to promote it aggressively.When it comes to promotion,
nothing works like
email marketing. It gives an average
return on investment of $40 per $1 spent. Create email campaigns to promote your course among your email contacts. Add buttons in your emails so that people can launch the course from the inbox itself.
Cross-promote your course on all your
social accounts. If you’ve got multiple accounts,
social media management tools can help you
juggle them. You’ll be able to track how many people
engaged with your promotional posts and respond quickly to their questions.
You can also give
early-bird discounts and
bundle offers to attract more buyers.
Teaser videos can also help you
create buzz about your course. You can also
collaborate with influencers in your niche to promote your course among their followers and groups.
Continue promoting your course after the launch. Put together your
course highlights in a podcast for auditory learners. Host
ask-me-anything (AMA) sessions on your social accounts to get people to talk about your course.
Build a positive online presence using
guest blogging services. Guest blogging helps
to drive organic traffic to your website and is a must in your
content marketing strategy. It allows you
to expose your brand to new audiences,
boost your reputation in SEO (search-engine optimization) by building high-quality links from sites with lots of traffic to your own pages.
- So, as you can see, creating an online course can be exciting and daunting at the same time.